mbsystems — Marketing Profile (PDF)

Marketing · Branding · Digital

We don't just
market.

نحنُ نبني إرثًا.

— Marketing Profile · 2026 —

VIENNA · CAIRO · MUSCAT

mbsystems.studio

Who We Are من نحن

A studio built on
discipline & detail.

mbsystems is a marketing and creative studio born in Vienna in 2013, with operations across Cairo and Muscat. We partner with hotels, real-estate developers, restaurants, retailers and tech brands.

Twelve years in, our practice spans strategy, content, design, web, and performance — under one roof, one direction, one standard.

mbsystems استوديو ماركتنج وإبداع، تأسس في فيينا 2013، ويعمل عبر القاهرة ومسقط. نشتغل مع الفنادق والمطورين العقاريين والمطاعم وعلامات التقنية.

بعد اثنتي عشرة سنة، نُغطّي الاستراتيجية والمحتوى والتصميم والويب والإعلانات — تحت سقفٍ واحد، وبمعيارٍ واحد.

12+

Years · سنة

120+

Brands · علامة

3

Cities · مدن

240+

Campaigns

Our Capabilities · القدرات

i.

Strategy

الاستراتيجية

ii.

Branding

الهوية

iii.

Content

المحتوى

iv.

Web & App

الويب والتطبيقات

v.

Performance

الأداء الإعلاني

vi.

Production

الإنتاج المرئي

Direction الرؤية والرسالة

Same roots.
A clearer direction.

"

Vision · رؤيتنا

The studio behind the brands the region remembers.

A small body of work, executed at a level that lasts longer than the campaign itself.

أن نكون الاستوديو الذي يقف خلف العلامات التي يتذكّرها الناس — أعمالٌ قليلة، بمستوى يبقى بعد انتهاء الحملة.

"

Mission · مهمتنا

Strategy, design, code — one discipline.

From the first idea to the live campaign, every layer ships from the same team, with the same standard, on the same timeline.

من الفكرة الأولى إلى إطلاق الحملة — تُنجَز كلّ طبقة على يد الفريق نفسه، وبالمعيار نفسه.

Our Values · القيم

i.

Discipline over decoration.

الانضباط فوق الزخرفة.

ii.

Clarity over noise.

الوضوح فوق الضجيج.

iii.

Longevity over trend.

البقاء فوق الموضة.

Service One الخدمة الأولى

Marketing & social.

A monthly cadence built around your audience — not a templated content calendar.

01.

Social Media Management

إدارة منصّات التواصل

Strategy, monthly content plans, daily community management, and reporting across IG, TikTok, FB, LinkedIn, X.

02.

Content & Copywriting

المحتوى والكتابة

Bilingual writing — captions, scripts, blogs, brand voice guides — written by humans who know the region.

03.

Photography & Video

التصوير والفيديو

In-house production for product, lifestyle, real-estate, F&B, and hospitality.

04.

Performance Advertising

إعلانات الأداء

Meta, Google, TikTok, YouTube — built to acquire customers, not impressions.

05.

SEO & Search

تحسين محرّكات البحث

Audits, content strategy, on-page optimization, Arabic-first keyword research.

06.

Influencer & PR

المؤثّرون والعلاقات العامة

Vetted creator partnerships, brand ambassadorships, and earned-media programs.

Service Two الخدمة الثانية

Branding & identity.

A brand is not a logo. It is the discipline that holds together every customer interaction.

01.

Logo & Visual Identity

الشعار والهوية البصرية

Mark design, type system, color, motion, and full brand books — built to scale from card to billboard.

02.

Print & Editorial

المطبوعات والمحرّر

Brochures, menus, profiles, signage, large-format — production-ready files with press supervision.

03.

Brand Strategy

استراتيجية العلامة

Positioning, naming, messaging frameworks, tone-of-voice — written before any pixel is moved.

04.

Packaging Design

تصميم العبوات

Retail, F&B, and luxury packaging — concept, dieline, mockup, and supplier coordination.

05.

Pitch & Profiles

العروض والبروفايلات

Investor decks, company profiles, and sales kits — the kind that get read instead of skimmed.

06.

Motion & Animation

الموشن والأنيميشن

Logo reveals, social motion, explainer videos, and 3D — built to live across paid and organic.

Service Three الخدمة الثالثة

Web & applications.

Fast, accessible, bilingual, built to last beyond the next platform fad.

01.

Marketing Websites

المواقع التسويقية

Bilingual brand and campaign sites — mobile-first, optimized for Core Web Vitals.

02.

E-commerce

المتاجر الإلكترونية

Shopify, WooCommerce, headless storefronts — payment, fulfilment, analytics from day one.

03.

Mobile Applications

تطبيقات الموبايل

iOS and Android — native and cross-platform, from concept to App Store.

04.

Web Applications

تطبيقات الويب

Internal tools, dashboards, CRMs, client portals — backed by 12 years of engineering.

05.

CMS & Hosting

إدارة المحتوى والاستضافة

Headless CMS, managed hosting, ongoing maintenance, and SLAs.

06.

UX & UI Design

تصميم تجربة المستخدم

Research, wireframes, prototypes, design systems — handed off in production-ready form.

How We Work منهجيّتنا

A method, not a mood.

Five stages, in order, every engagement.

i

Discover

اكتشاف

Stakeholder interviews, market read, audience mapping, and an honest brief.

ii

Define

تحديد

Strategy, positioning, success metrics — agreed in writing before we design.

iii

Design

تصميم

Visual direction, identity, content, and prototypes — reviewed in two rounds.

iv

Deploy

تنفيذ

Production, build, launch — across every channel the brief calls for.

v

Develop

تطوير

Reporting, iteration, growth — the part most agencies skip.

TIMELINE

4 — 8 weeks / phase

REVIEWS

Two rounds, default

DELIVERABLES

Documented · versioned

Case 01 · Hospitality

Triumph Pyramids
Hotel.

A full launch campaign for a luxury Pyramids-front property — concept, art direction, photography, copy, and rollout across digital and print, in collaboration with Mohamed Ayoub Group.

حملة إطلاق كاملة لفندق فاخر — مفهوم، إخراج فنّي، تصوير، كتابة، ونشر عبر الرقمي والمطبوع.

+312%

REACH

8.4M

IMPRESSIONS

3

CAMPAIGNS

Case 02 · Real-estate & Lifestyle

More than a campaign.

CASE · DREAM HILLS

A New Chapter, Built Right.

Editorial-grade rebrand campaign — bilingual photography, copy, and rollout.

CASE · LVL

Work · Live · Level

CASE · LVL

Shop · Move · Level

Manifesto · بيان

Every era has its
own elegance.

But some places — and some brands — stand greater than time itself, witnessing what has passed and what is yet to come.

لكنّ بعض الأماكن — وبعض العلامات — تقف أعظم من الزمن ذاته، شاهدةً على ما مضى وما هو آتٍ.

Trusted By عملاؤنا

Brands that stayed.

Hospitality, real-estate, F&B, retail, and technology — across Vienna, Cairo, and Muscat.

+105

MORE

Why mbsystems لماذا نحن

Six reasons to stay.

i

One studio, one standard.

استوديو واحد، معيار واحد.

Strategy, design, content, and code under one roof — without the agency-of-agencies overhead.

ii

Bilingual, by default.

ثنائي اللغة افتراضيًا.

Every piece of work is built in Arabic and English — by writers and designers who understand both.

iii

Twelve years, three cities.

12 سنة، 3 مدن.

Vienna · Cairo · Muscat. Same studio, three time zones, one shared QA standard.

iv

Engineering DNA.

جذور هندسية.

We started as an engineering firm. Marketing was added on top of that discipline.

v

Reporting, written.

تقاريرٌ موثّقة.

Weekly numbers, monthly reviews, quarterly audits — in writing, with the data attached.

vi

Long relationships.

علاقات تدوم.

Average client tenure over four years. The brands that stayed are the proof.

"

Every story has a beginning.
Ours began with mbsystems.

لكلّ قصة بداية.
قصّتنا بدأت مع mbsystems.

Let's talk · لنتحدّث

Start your
next chapter.

ابدأ فصلك الجديد معنا.

🇦🇹

Headquarters

Vienna

Meldmannstrasse , Wien 1200
vienna@mbsyss.com
+43 681 84 110 547

🇪🇬

MENA Office

Cairo

New Cairo, Mivida
Office@mbsyss.com
+20 15 0000 1348

🇴🇲

Gulf Office

Muscat

Al Khuwair, Muscat
Sultanate of Oman
oman@mbsyss.com
+968 72 777 69

@mbsystems · mbsystems.studio

— Engineering the Future. Marketing the Present. —